🤑 SWOT Analysis of Nike

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SWOT analysis of Nike examining the Strengths, Weaknesses, Opportunities, and Threats influencing the sportswear giant's business.


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•Nike being a competitive organization has a healthy aversion Nike is one of the world top sports products manufacturing angryrabbit.ru worth to mention the.


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SWOT analysis of Nike examining the Strengths, Weaknesses, Opportunities, and Threats influencing the sportswear giant's business.


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SWOT analysis of Nike examining the Strengths, Weaknesses, Opportunities, and Threats influencing the sportswear giant's business.


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EXAMPLE – SWOT analysis (NIKE brand). STRENGTHS. WEAKNESSES. • Nike is a very competitive organization. • Nike has no factories. It does not tie up.


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S.W.O.T Nike. ○ Strength- Global Brand/Logo Recognition. ○ Advertising budget has spent billion dollars the past two years. ○ Weakness- Public.


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S.W.O.T Nike. ○ Strength- Global Brand/Logo Recognition. ○ Advertising budget has spent billion dollars the past two years. ○ Weakness- Public.


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swot analysis of nike pdf

Total Slides: {/INSERTKEYS}{/PARAGRAPH} Similar Articles Under - Strategic Management. Nike has the unique advantage of offering value for money and this can be leveraged to the hilt as the company begins to make inroads into the newer consumer segments, which want quality at an affordable price. In these recessionary times, it is not a good business practice to be overly dependent on one segment and hence, Nike ought to diversify horizontally as well as vertically and include apparel and other accessories. The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. The combination of retailing in third party outlets and competing brands cutting prices has made the going tough for Nike. This means that the assiduously cultivated exclusivity is sometimes sacrificed because it has not yet spread its wings to include exclusive retailer outlets as part of its business strategy. Nike must improve on its image wherein it is being seen as resorting to exploitative business practices in its overseas outlets. The biggest opportunity for Nike is from the emerging markets of China and India where the Billion Plus new consumers are now aspiring to western lifestyles which means that they would be more receptive to brands like Nike. The company does its business through retailers who stock other brands as well. The use of this material is free for learning and education purpose. Though we have mentioned the fact that it has outsourced its manufacturing aspects completely as strength, the negative publicity that Nike got because of labor unfriendly conditions in its overseas outlets has badly dented its brand image. This has helped the company focus on higher value adding activities like design and research and development and at the same time, it has saved the high labor costs that are part of the traditional manufacturing sector. Finally, Nike stands to benefit from the current disarray among its competitors because of the fragmentation of the market wherein Nike with its USP or Unique Selling Proposition can standalone among them. Further, the Nike brand is synonymous with quality and resilience as well as endurance and fitness, which makes it the brand of choice for athletes and anyone who wishes to run. View All Articles. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. To Know more, click on About Us. Strength of the company is that it has outsourced all aspects of its production to overseas facilities and thereby, does not have any manufacturing outlet of its own. The emphasis on design of higher end footwear seems to be paying off for Nike that is increasingly being seen as a must have product for anyone who walks or runs and as the company was founded on the principle that it would serve anyone with legs, this strategy seems to have hit the right notes. While this is necessarily not a bad thing, the current market scenario is such that consumers are migrating to the middle tier of the luxury scale as they are becoming price conscious and quality focused. Nike is perceived by some consumers as being too premium and a luxury brand. The fact that the company has a global supply chain means that it is subject to the vicissitudes of international trade practices including labor strikes in its overseas locations, currency fluctuations that decrease its margins, as well as lack of control over the geopolitical events happening around the world which have the potential to disrupt its global supply chain. {PARAGRAPH}{INSERTKEYS}The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Already, it had to pay a heavy price monetarily as well as metaphorically because the emerging generation of consumers are socially and environmentally conscious which means that they would not like to buy a product that is the result of dubious business practices. Apart from this, the other big strength of Nike is that it is a globally recognized brand that has top of the mind recall among consumers and the youth in particular. This is a step in the right direction and something, which would stand the company in good stead as it attempts to look for revenues beyond its traditional offerings. Finally, Nike has to ensure that it does not dilute its focus like some of its competitors who are now in the doldrums. Please reference authorship of content used, including link s to ManagementStudyGuide.